Call Centers

Skills to Sell Over the Phone- Oubound Sales

Outbound sales have become an important alternate channel when it comes to the overall sales of products of an organization. Sales requires skills, this is more so over the phone as the sales executive does not have the benefit of being with the customer. If you are not able to generate interest in the client through an effective sales pitch, the client always has the option of disconnecting. Therefore, the sales pitch should be such that it creates an impression in the first ten seconds. For this analytical skills are required. This is to be done both before and after the sales call is made.

Before the sales call it is important to assess the client data to understand the kind of product that would be best appreciated by the client. Also, once the call has been made, all through the conversation it is important to analyze and to promote products that you believe can be sold. There is ample scope for up selling and cross selling. The sales person should be able to capitalize on opportunities if any that present themselves.

The skills for outbound sales can be summarized as:

• Analytical ability to understand client needs


• Skill to innovate on the sales pitch for up selling or cross selling


• Good understanding of the business domain to be able to answer client queries