Call Centers

Telemarketing

Rajasthan's flourishing BPO sector has become a model for other states to follow. The sector is supporting the marketing and customer service needs of the new, upcoming and the already established businesses in the state.

With the telecommunications sector seeing expansion, capacity enhancement and infrastructure development, the call rates have been seeing a continuous slide. This has also been helped by the increasing competition in the market. Companies continue to add millions of subscribers and economies of scale have helped in reduction of tariffs.

Corporate clients have gained immensely from this; higher volumes enable them to get facilities at much lower rates. Thus the growth in the telecommunications industry has given a tremendous support to the growth of the call center industry.

One of the multiple services that the call centers are being used for is telemarketing. Telemarketing is like the modern version of direct sales with the difference being that people need not move door to door. Executives call people in an attempt to reach their target customer segment. People who are interested get detailed description of the products or services being marketed. These are being used for marketing of a wide variety of products ranging from telecom to broadband services, insurance and investment options to loans and credit cards.

The different kinds of telemarketing services available are telemarketing lists; telemarketing leads service and telemarketing sales. All these are crucial in their own right as a list (the data) is the most basic and essential tool for telemarketing. If it is not relevant, sales will be difficult to affect. Telemarketing leads service aides the sales team of a company by generating quality leads. Outsourced telemarketing sales service takes over the complete telesales function of a company and handles all work pertaining to data sourcing, lead generation and eventually generating sales.

For the companies the advantages of telemarketing are:

• Direct interaction with customer and dispersal of information.


• Support service for promotional and marketing campaigns.


• Customers can be updated on new products and services.


• Access to working professionals, clients that are not available to door to door selling.


• Helps gain quick feedback.


• Campaign can be customized depending on the market segment one is dealing with.