Dairy products in India will see a healthy growth of almost 10% in
current value terms in 2003, to post sales of up to Rs65 billion. This
robust growth can be attributed chiefly to packaged milk, which saw
healthy growth arising from the switch to branded milk among
middle-class consumers and the rural affluent. Cheese and flavoured
milk drinks are projected to experience robust growth over 2003,
albeit from a small base. With current value growth rates of 14% and
27% respectively, both products collectively account for merely 9% of
total dairy value sales in the year.
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Milk, Ice Cream, Butter and Yoghurt industries.