In 1997 Mr. Clayton M.Christensen (A Harvard Organisation School Teacher) introduces a brand-new term “Disruptive Technology”. He likewise describes that disruptive innovation unexpectedly displaces an established technology. He describes later on in his best selling book in 1997, “The Innovator’s Problem” and separate new technology into two significant classifications: Sustaining and Disruptive.
Sustaining technology: A technology which relies on incremental enhancements to a currently developed technology is called sustaining technology.
On the other hand the innovation Due to the fact that it is new so lacks improvement, typically has performance issues, appeals to a minimal audience and might not yet have a proven practical application. The most typical example of disruptive technology is “Electrical Speech Device” later called telephone by Alexander Graham Bell.
Professor Mr. Clayton M.Christensen mention in his book that no. of big corporations are like to deal with sustaining technologies and they created their work accordingly. Large Corporations are remaining near their customers, having a system in place to establish existing innovations, so they stand out at understanding their market. Marketing opportunities which are developed by the low margin disruptive innovations may trigger the capitalizing on the potential effectiveness and expense saving by large corporations.
Teacher Mr. Clayton M.Christensen in his book “The Innovator’s Predicament” (the best selling book for the year 1997) to highlight his point about disruptive usage the real life examples. He demonstrates how it is not unusual for a big corporation to dismiss all the values of a disruptive, the reason is that it does not strengthen on existing company objectives.
Disruptive is an innovation which is growing day by day Disruptive innovations are generally can be seen in our life, TELEVISION, cameras are the example of disruptive technology [http://advanz.dk/blog/hvad-er-disruption-disruptive-innovation/] for more information you can visit our site.