Recruiter Jobs in India: Job Role, Eligibility, Skills and Work Environment

Recruiters are an essential part of a human resources team. Recruitment is one of the essential responsibilities of the HR department and the work can be done internally or externally. It’s the responsibility of the recruiters to build a strong workforce of the organization that works towards achieving the goal of the organization. Recruiter Jobs in India are widely in demand, either for the HR team of the organization or for independent recruiting firms. In other words, a professional can be directly recruited as a recruiter as an internal team member or else the organization outsource the recruiting jobs to another company. Basically, it is considered as the first major role of a HR executive and with experience, he or she can be designated to the position of an HR Manager. A high-quality workforce can be created only with the help of an efficient recruiter. Hence, recruiter jobs are important jobs in the job market.

What jobs are assigned in recruiter jobs?

When a candidate joins in recruiter jobs, the major responsibilities include:

  • Headhunting potential candidates for a particular job role
  • Searching potential candidates in job sites, job fairs, company’s internal data base, networking events, references, college campuses and with the help of other marketing programs
  • Screening resumes and choosing the best ones that meet the job requirements.
  • Conducting initial interviews (telephonic or face-to-face)  and then short-listing eligible candidates
  • Follow-up of interviews
  • Doing background checks of selected candidates
  • Conducting reference checks as well
  • Coordination with senior hiring people to estimate staffing needs
  • Mailing of appointment letters
  • Conducting of exit interviews
  • Maintaining timely reports on recruitment activities and so on.

Educational requirement to be in Recruiter Jobs

To apply for recruiter jobs, a bachelor’s degree is the minimum requirement. But still, candidates who have professional certification in HR or diploma holders in HR are given more preference. Candidates with Masters’ degree or MBA in Human Resource have added advantages.

Additional skills required in Recruiter jobs

Mere educational qualification is not enough. There are certain essential requirements to do well in recruiter jobs.

  • Communication: One basic skill is communication skill. He or she must be capable enough to have a good interaction with the potential candidates.
  • Interpersonal: The candidates should have good interpersonal skill to build a rapport with senior HR employees and other team members and also the potential candidates.
  • Patient: Recruiters should be able to maintain poise and patience while interviewing candidates.
  • Updated knowledge: Candidates should keep themselves updated with the latest trends in the HR market, should be well aware of Employment law, Labor relations and collective bargaining.
  • Updated internal information: Candidates should also keep themselves updated with the internal structure of the organization, training and development imparted to candidates, the HR needs.
  • Good decision makers: They should be good decision makers as well. In other words, they should be capable enough to review job applications, screen candidates, choose the correct profile, and make the right choice in choosing candidates for the job.

Recruiter Jobs’ environment

Recruiter job is basically a full-time job role where the recruiters work in office environment. The newly joined recruiters may have to do field job as well by visiting college campuses and job fairs to source candidates. Nowadays, recruiter jobs have also become popular freelancing or part-time jobs, especially for women. They can work comfortably from home, devote few hours during the day and give calls to the contact list provided and choose candidates.

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Common Parenting Questions About Kids Attending Loved Ones’ Funerals

Funeral Planning

Funerals are a solemn event, and everyone is expected to act accordingly. The grieving family needs comfort and a helping hand from other people who are close to them. They need the time to celebrate the life of their deceased loved one while reflecting on how they can bear going on without them. If you happen to be a parent attending a funeral for a relative or friend, your children will probably be there with you. You know how children can be when it comes to events that they don’t understand, so there will be a lot on your hands than simple comforting. Here are some questions that parents like you might ask whenever the situation arrives:

How Great Is My Responsibility?

As a parent, you already know what your role is with your kids at home. However, there are more things to consider when you’re attending a funeral with them. Children are naturally curious, and they will ask you what it is and what it means. They will also ask about the smallest things such as the flowers, the casket, and even why a person is lying down in it in a cemetery in Kaysville. Always be prepared to entertain these questions with care and honesty enough to fill their curiosity. You can even take the time beforehand to brief them and tell them what kind of service you’ll be going to. Fill them in on what to expect and how to act accordingly.

How Should They Behave? 

How they should act is important since maintaining the solemn nature of the event is part of paying respects. Apart from being curious, kids tend to find ways to entertain themselves when they feel bored. They’re also naturally playful, so there will be attempts where they loiter around or play with other kids. All of these matters should be handled even before going to the venue. Explain to them the importance of keeping quiet when necessary and show them how to talk in a manner that won’t disturb the whole service. As parents, you should be the role model and set an example for them on how it’s done.

In What Way Should They Speak?

With children, anything that’s on their minds is okay to say. They may speak without understanding the situation, or they might not speak until told to do so. Regardless of their natural tendencies, they should be taught about what to say in such times. You can teach them simple sentences of condolences that they can easily learn. There’s a possibility that they may not get it the first time, so this will require a lot of patience from you. Children are naturally affectionate, and they can become courteous with the right guidance. If they learn such things at a young age, then they will thank you later in life. Funerals aren’t an easy situation to deal with. In an event where everything is as it should be, making it easy for children to understand it is a whole different responsibility altogether. As parents, it is part of your role to teach them the importance of proper behavior at funerals as they’ll need to attend them as many times as needed during their lifetime.

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Advance Funeral Planning and the Most Common Myths Around It

Funeral Planning

It can be a bit stressful to talk about death, especially if it’s one of your worst fears, but it’s something you have to deal with eventually. More people are now planning their own funeral because they’re well informed of what it can do for them and their family.

Advance funeral planning has many benefits, but a lot of people are still not convinced, and that’s partly because of the misconceptions surrounding it. Here, we will discuss the most common myths about advance funeral planning and why you should talk to a funeral director in Taylorsville or anywhere in Utah soon.

There’s No Need to Talk About Death Right Now

Truth is, you can never be certain when it comes to death. You’ll never know when it will happen unless you’re able to predict the future. Delaying “the talk” and not planning about it is more difficult, as everything can be too late when things finally happen.

Talk about it with your family or with your agent as early as now so they would be ready if ever something unexpected happens to you. This is just the reality, and dealing with it as soon as possible is a must.

I Don’t Need to Prepare if I’m Financially Stable

This is wrong, as you would have to prepare for your death and funeral no matter what your financial status in life is. Planning for your funeral does not only entail saving up for it, as it includes finalizing your death wishes, too.

You can include your special requests such as the songs to play during your burial, whether you want to have an open or closed casket, or whether you want to be cremated or not. Everyone has to prepare for their funeral whether you are financially stable or not.

They Wouldn’t be Able to See It

Yes, your loved one who passed away would not be able to see their own funeral, but it is important to pay homage to them one last time. Also, friends and family members would definitely attend the wake and the funeral itself. Of course, you have to make them feel like you’re prepared.

Difficult decisions and arguments might arise if the funeral is not sorted out, which is why it’s best to talk to them and have everything pre-planned before anything else happens.

We Already Purchased a Cemetery Property

It’s not just about purchasing your final resting place. A funeral is more than just purchasing a property. It is also about planning what to wear for it, which funeral company to call for arrangements, whether you want to be cremated or buried, if you want a closed casket, where you want your ashes to rest, and many more. It’s important to talk to an agent about all of these and have them document every single decision you make for your funeral. Having said all of these, you might want to talk to your funeral agent right away. Doing so will give you and your loved ones peace of mind, as you’re rest assured knowing that everything is well in place if ever anything happens.

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Women Empowerment – Rising the power of Women

Women Empowerment

Women empowerment means raising women to their highest potential. Providing them freedom of speech, choosing career  and they must also be self dependent .

When women is a girl she works hard to nourish her talents. But as she gets married. Her  abilities and talents are weighted on a balance. And after marriage, she is thrown in a world of day – to – day routine works and forced to suppress her talents and desires.

But, in present scenario I feel proud to see that today’s woman is no longer left helpless, for an example, Malala Yousufzai said “All I want is an education and I am afraid of no one”. SHE denotes a glimpse of woman power . She didn’t feared any gun shot, faced it boldly and earned her right to education when the glimpse is being broaden, then , logically all women in India, are having such a strength.

Factor that affects woman power are as follows :


Most important factor that affects women empowerment is Family background  When a women as a child grows in such an environment where she is being felt low , faces gender inequality and treated as an inferior person then she thinks herself as she is  shown in the mirror in the eyes of her elders.

But when a girl is born in a family where she is understood, where she is treated as a blessing and treated equally as her brother and even in some Indian families girls are respected as a goddess and they perform rituals of “Kanya Pujan” in “Navratri” then that girl, definitely,  will reach the top and live life with flying colours.

Otherwise she becomes at taboo.


Education is the process of learning knowledge, skills, values, beliefs and habits. It is divided into four categories :  pre school, primary, secondary, college or university. When firstly, parents take girls till Secondary Level, then, according to Kiran Bedi a girl must choose her path from college to choose her career herselves then,  their parents role is over. Girls must be open minded and plan their future goals as planning bridges the gap between where we are today and where we want to reach.

Confidence of girls : A confident girl leads to a confident woman, when a girl is confident in her teenage, she turns into a confident woman and leads to women empowerment.

Society: Society where a girl lives in is very crucial factor to determine the empowerment. As when society appreciates a girl success and respects woman and treats her equally with men,  then, definitely it leads to women empowerment .

History: About 42000 years earlier,  women  only made life of human beings more civilized .Women developed how to control fire and made sticks for hunting to be helpful to men and 20 thousand years earlier,  she only noticed the small girls who made clay toys and threw on fire which made it strong .Hence women only invented making of utensils even woman is the first doctor as recognised in our history, as shown in Ramayana and Shrimad Bhagwat Katha goddess Sita and goddess Radha are most beautiful , generous, knowledgeable, having values and we worship  today them  because of their holi deeds this must ensure women empowerment women can be Kaali at times of self protection, woman is really goddess image .But, unfortunately, women herself couldn’t realise it. She must be empowered.

 Some achievements of women facing difficult circumstances are as follows:

  • Bhuri Bai – labour work in her childhood – first international adivasi artist.
  • Farida Rihana – faced no support from family – first Indian woman paratrooper.
  • Sunita  Krishnan – faced various brutalities, revolts  even just saved from acid attacks trial-  she saved 21000 girls and women from human trafficking.
  • Jasinda Ardorn – travelled  for giving speech in United Nations with her three months daughter-she became New Zealand Prime Minister in above examples,  women empowerment has reached the heights women would be empowered when men start working that type of work that women has to do as in  words of Jasinda Ardorn . The most famous example of firmly decision maker is Gita Gopinath( International Ehief Economist) . Next example is Avani Chaturvedi of Rewa, her dream came true as she became first woman fighter pilot of Indian Air Force .Also  in India gender gap is decreasing in politics .

Women’s Day is celebrated on 8 march and it represents women is empowered fastly. We can understand importance of women from this, as some one has said –“you educate a man , you educate a man; you educate a woman ,you educate a generation” When women is empowered the whole generation is empowered when women is happy whole family flourishes. In recent study it is found that 82% women lives in  stress as she faces 24 hour house work with no respect and no pay .In this situation, firstly women has to understand self care and self importance. Self importance doesn’t means to be egoistic it just means respecting yourselves .Women must take one day free of cooking and do whatever she likes she must be respected by a family but firstly she has to love herself as she is precious .

Healthy wealthy and Happy women : Firstly ,women empowerment is just on how healthy is women’s mind and body and how happy her soul is? When women fulfils all three factors next is how much education she has earned then comes  financial security .She is a mother she needs to be educated .We have listened a bad person but never listened a bad mother. Woman is full of love for her child and always has good intentions for her child she makes sacrifices for child therefore , women herself should realise her value. Even in God’s view women and men are equal then why people and  women herself couldn’t understand it. She must be empowered by spreading Awareness to her. She must be awarded for Excellence and let live her  life peacefully because she is full of talents ,she is all rounder ,she is Sania Mirza, Indira Gandhi Babita Phogat, Sushma Swaraj, etc. she is everywhere .She is proud of the nation, she is Miss Universe ,Miss World .

In present scenario, women may be well educated and  earned professional training but then also , she becomes unemployed as she has to manage house work and job work together. For this ,awareness must be created to make sure whole burden of house work must not be for women only  man has to understand women empowerment then it will lead to working women and benefit in growth of national income. Women must be positive thinker she must behave like a hero then only she will be empowered .She should not feel herself as a burden  because she is eal hero.

 Ways to empower women There are no such  written  code of conduct on empowering women but with smaller steps greater successes can be achieved .

Some ways are as follows :

  • Girls must be made bold from their childhood.
  •  No discrimination performed at home .
  •  Women must be non – competitive  to other women
  • Always take decision what she likes.


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Precedent for patriotism in India

A man courageous and brave,
Had a role in removing the word slave,
From India and freeing it,
From the merciless rule of the British.

He sacrificed his life,
In the struggle to make India free,
A man devoted to his country,
Fought hard and made history.

While he was in jail he started,
A hunger strike and fasted,
For 116 days straight,
Without caring about his fate.

Our hero Bhagat Singh was born on September 28, 1907. Patriotism was in his blood as his father was a revolutionary. As Bhagat Singh was growing he came to know about the revolutionaries of his family. Bhagat Singh joined freedom movement when he was thirteen, he left his school to join this movement. Bhagat Singh and his two revolutionaries Sukhdev and Rajguru shot the Saunders to dead, he was responsible for Lalaji’s death. These three were arrested for throwing a bomb in the Delhi assembly and were sentenced to death. They were hanged one day before the day was appointed. The title of Shaheed-e-Azam was given to him.

 When he was hanged,
He just smiled and passed,
Away from this world,
Leaving his revolting words.

A man courageous and brave,
Was not the British’s slave,
Devoted to his country,
He fought hard and made history

Sukhdev was born on 15 May 1907, he was a famous revolutionary who struggled for the independence of our country.  Sukhdev Thapar was his full name. he was from Ludhiana, Punjab. He was just 24 when he got martyred for his country. He was with Bhagat and Rajguru, who fought for their country.  

 Arrested for the murder,
Of a British police officer,
John Saunders, he was arrested,
Subsequently hanged and convicted.

He was just 23 years of age,
When he was convicted and hanged,
By the merciless British’s rage,
He will be remembered till everlasting days.

In reference with the same lets see some desh bhakti shayari that can cause Goosebumps and outrage in every Indian citizen the feeling of true patriotism 

आओ झुकर सलाम करे उनको जिनके हिस्से मे ये मुकाम आता है,

खुसनसीब है वो खून जा देश के काम आता है…

जिन्हें है प्यार वतन से, वो देश के लिए अपना लहू बहाते हैं, माँ की चरणों में अपना शीश चढ़ाकर,

देश की आजादी बचाते हैं, देश के लिए हँसते-हँसते अपनी जान लुटाते हैं..!!

लुटेरा है अगर आजाद तो अपमान सबका है,

लुटी है एक बेटी तो लुटा सम्मान सबका है,

बनो इंसान पहले छोड़ कर तुम बात मजहब की,

लड़ो मिलकर दरिंदों से ये हिंदुस्तान सबका है।

Subhas Chandra Bose was born in the rich Hindu family of Cuttack on 23 January 1897. He was a famous revolutionary.  He went to Japan and gave a famous slogan “Delhi Chalo” to his Indian National Army. A violent started between Azad Hind Fauj and Anglo-American forces. But Azad hind Fauj was forced to surrender along with Netaji. After some time, Netaji left for Tokyo but the plane got crashed and it was informed that Netaji was killed in that accident.

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The life and inventions of John Logie Baird

inventions of John Logie Baird

John Logie Baird was born in Scotland in 1888 and the wanna-be soldier who was not allowed to sign up due to a number of health conditions spent a lot of time tinkering away in his workshop. He is the man credited with bringing us the television.

It is hard to imagine a world where the humble television set didn’t exist as nowadays so much of our life revolves around the flat screen in the corner of the room or situated on the wall of our living rooms. Technology has advanced dramatically since Baird’s first invention and we have so many different options available to us in terms of the television set that we buy and the aerial that we use to receive the pictures. If you are in need of help with your TV aerial then steve unett aerials provide a tv aerial repair cheltenham service and it would be worth contacting him so you can sit down and enjoy your favourite television programs. TV Aerial Repair Cheltenham companies can help with a variety of aerial needs.

John Logie Baird created his first television set using an old tea chest. The other materials that he used included sealing wax and glue, scissors, darning needles, some bike light lenses and an old hat box. He started playing around with the idea for his invention as a result of his mover to Hastings in 1923 because of his increasingly poor health. He had a dream of seeing a moving image transferred onto a screen but not everyone believed in his vision and some even thought him to be mad. When he looked for publicity by approaching the Daily Express the editor refused to meet him stating that he was “a lunatic …..who says he’s got a machine for seeing by wireless”. If only the editor had had a crystal ball maybe their decision would have been a different one. In 1925 the first successful transmission of “Stooky Bill” who was the head of a ventriloquist dummy.

inventions of John Logie Baird

Image Credit

In 1935 Baird’s television was trialled against another one that was an all-electronic system and unfortunately for Baird his did not stand up to the competitors version. Just two short years later in 1937 his system was dropped completely and Baird died at the young age of 58. Regardless of his invention not being taken up he is still seen as one of the leading lights in the development of the television set.

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Helping children to buy gifts for parents

usb wall charger australia

There is a certain age where children are old enough to want to buy their parents gifts for birthday’s or Christmas or Father’s or Mother’s Day. They are past the age where they are happy to make something, but they are not quite at the age where they have enough pocket money to spend on something substantial. And typically, the parent is still in the space where they don’t want their youngster to spend much money on them. So, what do you do? It is important that you find a way to let the youngster get something but at the same time, they need to learn about saving and the value of money. So, something small and useful works, ideally with a homemade card. Here are a few ideas that could work.

usb wall charger australia

Stay Charged

Everyone has a cell phone, and everyone needs chargers. While it is true that each new handset comes with a charger, these tend to break or get lost. And even if they don’t there is space for diversification. How about a car charger for instance? Or, if the need calls for it, do an online search for a phrase like ‘USB wall charger Australia’ to see what comes up. It’s another type of charger to solve a need and, bought online you can probably find it at quite a good price.

Cheap thrills

If the parent is a reader spend some time at a second-hand book store. These tend to be great places to find well-priced treasures. With a little bit of knowledge about the type of material mom or dad like to read you should almost certainly be able to find something appropriate. An added benefit with books is that the youngster can write a message inside the cover so that each and every time you the parent rereads the book there is a reminder of a special time in the past. It makes for great memories.

Tasty delights

Almost everybody has a weakness for something tasty. It might be chocolate or nougat, or dried fruit or Turkish Delight. It doesn’t really matter what it is, what matters is that your child knows what you like as their parent. From there on, it is all pretty easy. They don’t need to buy anything too huge, just a little something that is nicely wrapped, and which can be shared – or enjoyed in private after the rest of the family has gone to sleep.

Licence holder

Very simple and very effective. Also, quite easy to come by and not overly expensive. Branded licence disc holders for the car are a nice touch for a parent who loves cars. The drill is simple, dad drives a Mercedes and he is really proud of it. Find a permanent licence disc holder that is Mercedes branded and he will have it on the inside of his windscreen for as long as he has the car. Very simple and cheap and, as with most of the other gifts listed here, something that will invoke a memory each time it is viewed.

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Five things you never knew about bongs



For those who like to smoke weed, or other substances for that matter, one of the more favoured and traditional ways of doing so is with a bong. It is a word or term that is often spoken about, but, to the uninitiated, what is it, beyond a frequently used reference in rap music and counter-culture? In short, a bong is a water filtered device through which the smoker’s substance of choice is filtered. A little like a glass bowl with a mouth piece the bong has been around for decades, here, to keep you entertained, or to inform you should you want to wow the guests at your next dinner party, are a few facts about the bong.

Holiday plans

If you thought Jamaica was the place to go to get your fix of weed, you would be wrong. The Caribbean nation may be the home to Rastafarianism and reggae music, but a recent global survey by The Telegraph suggested that with more than 18 percent of the population partaking in weed smoking, that Iceland was the marijuana capital of the world. Australia ended up ranked ninth on the list at just over ten percent, still well ahead of Jamaica who finished in 22nd spot. It probably goes to show why if you typed ‘bong shop Sydney’ into a search engine, you would get plenty of positive results coming back.

Monty Python

The bong isn’t just an instrument for smoking, it was also the name of a character in revered comedy group Monty Python’s sketch entitled Election Special. In the famous sketch the announcer is giving the results of constituencies in a General Election where the candidates are very silly. The candidate for the Slightly Silly Party is Kevin Phillips-Bong and he garners precisely zero percent of the vote.

Origins of Bong

Bongs, also known as water pipes have reportedly been around for as long as 2400 years. So, while they might be new to you, they are not exactly modern science. The word ‘bong’ itself is said to have arrived in modern English lexicon from Thai, where water pipes where called ‘baung’ and were traditionally made from a clay gourd attached to bamboo pipes.

What does the water do?

The water component of a bong is very important for two reasons, firstly it lowers the temperature of the smoke which in turn makes it easier and more comfortable to inhale. This is one of the reasons why social or novice smokers find things like bongs or Hookas for more appealing than things like pipes and cigarettes. Secondly, the water also acts as a filter removing harmful and carcinogenic substances like tar from the smoke. The water doesn’t remove everything, but it reportedly removes about 90% of the less desirable elements in the smoke, leaving the smoker to enjoy a smoother and more flavourful inhalation.

Bong v Blunt

The question on most smoker’s lips is which gets you higher faster. The answer is simple, it’s the bong. Each time you inhale from a bong you get more of your substance of choice. If it is marijuana you are smoking there is no need for it to be mixed with tobacco and the unlike with a blunt, the impurities are filtered out and the smoke is a cooler temperature making it easer to take in more, faster.

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Amethi development under Rahul Gandhi Regime

Amethi as a city is actually a case study and a role model for development for the entire nation and world.

Amethi was one of the most backward regions in the country in the 1980s, until Rajiv Gandhi decided to enter into politics by serving the poor of the country, he focused on the people living here and worked until 1991 to bring out the change in the lives of the people living here.

In a span of 10 years, Amethi develop  on all fronts- agriculture, law and order, health and education, industrialization as well as connectivity, as confirmed by the local people. It is worthwhile to note that the soil here was infertile due to alkalinity but with efforts, the barren lands were transformed into lush green farms with good productivity.

Rahul, like his father, also decided to choose Amethi as his constituency where he can silently contribute for its development, he has been MP for three consecutive terms from here since 2004. His focused areas seem to be on education, agriculture, and connectivity.

The dramatic change in education, connectivity – a road to development – today Amethi not only has one of the best roads and infrastructure in UP but is also easily accessible to and from other parts of the country. This has resulted in better trade, employment, and lifestyle of the people. (According to sources, Rahul used his allocated funds from MPLAD and other government schemes to promote the construction of roads and highways in Amethi.)

Know more about Rahul Gandhi in Amethi

Farmers were very happy and prosperous – Rahul worked silently for the protection of farmer’s rights and their livelihood, as according to them the localities encouraged co-existence model of agriculture and the industrialization.

Low-cost and well-equipped healthcare facilities for all – People were treated free of cost for many medical complications, they were all grateful to Gandhi family to make them self-sufficient without relying on any major help from State Government- which they say is always impartial.

Unmatched Industrialization of the town – Nowhere in UP, it can be witnessed that such a self-sufficient society which has enough job opportunities for the population and people do not prefer to move out to bigger cities. Many heavy, as well as small and medium-sized industries, are present including BHEL, SAIL, Rail Neer etc, that contributes to the employment and upward mobility of people in the district. Indifference and Impartial treatment by State Governments since 2014 – While a lot of development work is needed to be done by state governments like the improvisation of Railway Stations, Upgradation of Highways, etc. but all the proposed work by UPA has been stalled or canceled by successive governments.

Rahul’s constituency that has shown to rest of the world how to self-sustain. The constituency has emerged as the case study for the educational institutes about the ways to stop the exodus of educated unemployed youths from smaller cities to metros. The Amethi has shown the way. Rahul used his own funds to help the poor farmers, youth and peasants to overcome their problems by getting educated through numerous primary schools and professional institutions that have been functioning in the area. Youth not only get themselves educated but also get themselves enrolled in professional training programs. Look at the infrastructure of the Institutions in Amethi. While Amethi has been intentionally ignored by the Modi government to earn political mileage. State governments have deliberately ignored the improvisation of Railway Stations, Upgradation of Highways.


For example: – a new railway line connecting Unchahar-Salon-Amethi has been stalled, the IIIT functioning for 11 years has been closed down, the construction of 2 new Kendriya Vidyalayas, which would’ve churned out five batches of students by now, is being delayed for over 5 years, Mega Food Park in Jagdishpur has been canceled and the Hindustan Paper Mills which promised to provide job opportunities for more than 200 people has been shifted out of Amethi to Maharashtra! Moreover, there is also a Huge change in roads, connectivity, and city infrastructure – Amethi has all roads to development – today undoubtedly, Amethi is not only had one of the best roads and infrastructure in UP but is also easily accessible to and from other parts of the country.

Overall, the rapid progress and development in Amethi have resulted in better trade, employment, and lifestyle of the people and it all happened because of Rahul Gandhi.

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Five Trends in Political Campaigning

Political Campaigning

A political campaign is an organized effort, put together to influence the decision-making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen.

A campaign team can comprise of as less as just one inspired individual or a heavily resourced group of professionals. One essential purpose of a campaign team is that they much know how to communicate the message of the election campaign, raise money and recruit volunteers. There are various ways to advertise a political campaign, borrowing techniques from commercial advertising and propaganda. These techniques are bundled up into a formal strategy known as the campaign plan. The plan takes into account the campaign’s goal, message, resources available and the target audience.

Across the world, the environment around political campaigns is changing at an astonishing rate. With the introduction of online media and various other modes of advertising and promotion, the change is no surprise at all.

Given below are a few recent trends in political campaigning- 

  • The ever-increasing volatility of the electorate– With the introduction of many new candidates, who are popular with the ‘new-age’ voters, election campaigns can no longer as reliably count on the support of loyal, regular voters. A party, therefore, has to continually re-invent itself, innovate and win the support of voters every day anew. It also makes the development of a coherent and timely message even more important: A campaign has to give its target voters a reason why they should vote for their candidate or their party, and not one of the competing ones. This is also a challenge for new parties, which sometimes are very successful at the outset, but then find it challenging to sustain that success. 
  • New challenges for public opinion research– Related to the development of an appealing and timely message is the importance of public opinion research. The recent years have seen a good deal of talk in the last few years, about the challenges faced by survey research professionals. However, the polling industry is facing new and old challenges. The new ones have a lot to do with the changing lifestyles of voters, the old ones with the hesitation to spend on solid research designs and the incompetence of many with respect to the interpretation of the data. Now more than ever, good public opinion research has a lot to do with listening to voters. In that respect, focus group discussions remain one of the great tools political professionals have to really understand the concerns of voters. 
  • Authenticity wins elections – Since everyone sees political candidates say something in their campaigns and not keep their word when they are elected. This is why voters have been craving for the real deal these days. They are ready to forget and forgive a lot of their candidate’s character flaws and other shortcomings as long as they are getting the real deal shown in campaigns.
  • Digitalization is changing political campaigns– The influence of social media alone on election campaigns has been huge these past few years. The fact that everyone is becoming dependent on their phones for a variety of things and not just for communication purposes, from getting daily news to checking the time, everything is being done digitally. In the past couple of years, politics has found its way in too. Advertises and questionnaires, online polls have started appearing on the web, due to increased use of the internet, which has become a valuable fundraising tool. Apart from that, there are phone calls, SMS, emails sent, reminding everyone to vote. Nowadays, basically everybody is online, and an increasing number of people are more or less permanently online. This has significant consequences regarding the speed of our communication and the diversity of the channels and tools we use. Social media allows citizens to call their leaders out immediately, and to share quotes and footage, which clearly demonstrate that digitalization is changing campaigns. 
  • Experience is less important– The world is changing so fast that younger leaders may be better positioned to understand current challenges. Indeed, there are several leaders who fit the category of the so-called slim fit politicians. This doesn’t mean experience has become unimportant for voters, but rather that we are no longer in a situation where more experience is always better, meaning that a candidate needs to convince voters that he or she is able to do the job. Once a candidate can make that case and can pass that threshold, other criteria become more critical, and comparatively, young age can even be an advantage. One might say, instead of a lot of experience with not much credibility, a voter in today’s day age will look for a signature accomplishment and a political offer that was appealing to many voters.

The five trends mentioned above are just the tip of the iceberg when it comes to political campaign trends that have come out in these recent years. There are many new trends which have already shown significant influence on how an election campaign is marketed these days and many more which are yet to make an impact. All trends are going to be essential and useful for campaigning as long as the message of the campaign is shared with the voters in a proper manner, and these trends have such a broad reach. Since more people get to know about these campaigns with the trends in the recent days, these trends are found to be useful to not only the candidate, but the voters as they get to know a lot more about the political party and their candidate.  The candidates because they get to know about what the voters desire and need in a much easier way,

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