You need investors to take a chance on you, and help you grow your business. It is not comfortable talking to them and letting them put money in your company since there is no certainty that the investment will be successful. They will ask you first to pitch your ideas to them, and they will decide if they can take a risk or not.
It is your opportunity to grow your business using their investment. It is also a sign that they have faith in your ideas, and they don’t mind spending money on you. Before it happens, your pitch needs to be excellent. These tips will help you prepare for the pitch and commence a deal with investors.
Tell a story
Don’t start your presentation by telling them immediately why they need to invest. You need to tell a story about your business, how it began, and where you are now. They will feel enticed listening to you if you are narrating a story instead of dull information that you probably got somewhere else. They will look at the entire story and stay tuned in.
Keep it real
Avoid using words that are too fancy to impress investors. You also need not come up with amazing quotes that don’t fit in naturally with what you are saying. Say what is in your heart, and what you believe about your business. You will impress them if you use this strategy.
Keep a relaxed environment
Although you still need to be professional, you can’t be too serious. Otherwise, it will show that you are very nervous about what you are doing. You also have only a few minutes to catch their attention, and if you fail, their minds might start drifting away. You are not the only person they are considering for their investment. They could move to other options if you are unable to convince them.
Focus on the business model
It is crucial to let them understand the business model and how it would work. If you copied portions of it from other business models, you need to be frank about it. Tell them how you intend to sell the products, who you are targeting, and how much profit you are expecting. Some investors like pitches that include long-term plans. You also need to let them know where they enter the picture.
Don’t use vague terms
You can be technical in your explanation if you deem it necessary. However, you need to be clear in what you are saying. Avoid using vague terms to sound smart when no one in the room can understand what you are saying. Be straight to the point and don’t add a lot of random anecdotes in your effort to keep the presentation light.
You need to present with visual aids to help the investors understand what you are saying. You should consider using a presentation folder printing service and distribute the folders to the investors before or during your presentation.
Give your best during the presentation, and then wait for the answer and accept it.