If you have got the plan to launch a new company, you gotta make the strategy to launch in a way that success becomes surety. You have got the finance and the plan is ready, still, you need a perfect strategy. To ensure a successful launch, a complex set of variables must be considered before hitting the market. A well-defined strategy is key to providing a strong platform for not only the launch but the ongoing growth of your new venture.
The best Public Relation agency can surely help in making the perfect strategy. Besides planning the promotion of the company which is planned to be launched is necessary. This is the area where the PR agency is useful rather than an essential tool. PR agencies promote companies or product via editorial coverage appearing on websites, newspapers, magazines and TV programs. Thus the promotion by the PR agency is not similar as to Advertising Agencies, as advertising costs a huge amount and the editorial coverage gives the reader/ audience third opinion about the company.
Thus, it can be construed that a public relations agency is a professional services organization, generally hired to conceive, produce and manage unpaid messages to the public through the media on behalf of a client, with the intention of changing the public’s actions by influencing their opinions. Public relations professionals work to obtain free publicity for their client. … PR professionals spend a lot of time cultivating relationships with journalists and other members of the mass media. This is done by researching which journalists write about the client’s industry or personal interests.
For the purpose of such promotion, the best public relation agency must include the following five points in their strategy for promoting the company/ product:-
Who are the target customers/ clients of the company: – The PR Agency should analyze as to who are the target customers/ clients of the company. As soon as the target customers are decided, the policy to promote the company in the respective area may be prepared. As such, the car company is being launched, the PR agency must see whether the car is for the middle class or upper class. Thus promoting an expensive car in middle-class people is of no use and vice versa.
What’s the message:-
The company should have the message to be delivered to its customer/ clients to lure them towards the products of the company. The PR agency should pass on the message to the market.
What’s the goal of the company:-Your communications and public relations planning must address the following: Where do you want to go? Who is your primary and secondary audience? Creating a vision that your team and your audience(s) understand and embrace will provide clarity on the steps that must be taken to achieve success.
What are the best windows for reaching your target customers/ clients:- PR agency should use the number of communication tools available in the market to deliver the message and goal of the company.
Perfect timing for launching:- A PR agency may advise its clients the best time to launch the company or product to attract its target customers/ clients, so as to get the maximum profit in minimum time.
Thus, a PR agency is a useful tool as compared to the advertising agency for promotion of a company or product as it uses the same media without advertising which definitely changes the opinion as already discussed above the said editorial or programs are considered as the opinion of an independent body.