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Effective SEO: 13 Free Ways to Search Engine Optimization

SEO is the foundation of online marketing to make your business competitive. You will be surprised that many entrepreneurs are slow in the SEO optimization of their resources. One excuse for such a delay is usually voiced by the high cost of the process itself.

Yes, SEO can be very expensive when it comes to high competition on a global scale, but this does not mean that SEO optimization automatically becomes too expensive for small and medium-sized business owners. There are dozens of simple strategies that will help an entrepreneur optimize a website for search engines for free. Here are some of them…

1. Choose the right keywords

Think about which keywords are most relevant to your business variancetv. At the same time, pay attention not only to the most popular (there is a high competition), but also low-frequency (specific) requests. Take on free Google AdWords and Yandex Wordstat keyword matching services.

2. Remove duplicate content

The Google Search Console will display all duplicate content on your property. Duplicates occur as a result of various site errors, and they must be removed periodically.

3. Repair 404 errors

“The requested page was not found,” “the page was moved or deleted” – such errors are like dead ends, and no one likes dead ends. Eliminate these shortcomings, and where there are some gaps, configure a 301 redirect, which will transfer all the positive qualities and properties of the deleted page to a new URL address.

4. Write a unique title tag for each page

Search engines attach great importance to the title field, so do not be too lazy to manually compose a text of 60-70 characters describing it for each page. The tag must contain a unique keyword or phrase that will not be repeated in the headings of other pages.

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5. Write meta descriptions for all pages

Each page of the site should also have meta descriptions of up to 160 characters. By and large, they will not particularly affect the increase in the search ranking of pages, but they will increase their clickability. Meta descriptions should be original, concise, and compelling.

6. Clear page URLs of garbage

Look at the URL of your pages (the address where the page is searched on the Internet) for their purity and comprehensibility. They should correspond to the page title and not contain “garbage” (numbers, additional underscores, random lines of text).

7. Update your blog regularly

There is never much content. Not so long ago, Google released an update to an algorithm that favors new content. Therefore, if there are not so many pages on your site, the regular blog posting will help solve the problem of constant updates and increasing the number of pages.

8. Use the headers h1, h2, h3

Your text content should be logically divided by headings of different levels into sections and subsections. This will help search engines evaluate your content in terms of its “readability,” that is, determine if it is written for people, or is it just a trick for the search engine. Remember, your texts should always be logical and harmonious and be oriented towards a real reader.

9. Do not neglect internal linking

Visible links between pages serve to delay the reader on the site for as long as possible. “They usually take with this product”, “hit of the week” or “other news on the topic” – you have probably seen all this more than once. The longer the visitor stays on your site, the higher the site’s ranking by search engines.

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10. Optimize images

It’s not enough to add a beautiful picture to the site. You need to add it in the correct format (for web pages) and in the proper quality, register the name and write the original description.

11. Integrate social networks

Each information on your site (product card, news or article) must be accompanied by buttons for sharing on social networks. Reposts on social networks is an indirect ranking tool that allows you to get external links that lead the audience to your resource.

12. Increase website loading speed

There are several ways to make the site load faster. The simplest of them, even accessible to non-professionals: changing the hosting provider, replacing too “heavy content” (high-resolution pictures, video files, etc.) with lighter ones – optimized for the web, as well as removing unnecessary plug-ins.

13. Optimize your site for mobile devices

Regardless of the specifics of your business variancetv, the site should have a mobile version. For example, the same Google simply will not display the site in the search results if it does not have an optimized version for mobile devices.

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