What are you doing first when you have to increase your business online? If I am right, you search on the Internet.
According to the 2023 Marketing Mix Report, SEO is at the forefront of the most implemented marketing strategy for marketing. 49% of B2B companies are turning to smart SEO strategies to achieve marketing goals. Content marketing, which supports SEO, comes in second place with 43% of the engagement.
It is one of the core principles to increase the organic traffic of leading online businesses. That’s why brands have in-house SEO specialists or partner with SEO services in Auckland to take a piece of the big pie i.e. rank at the top among search engine results pages globally on targeted queries.
What is SEO?
SEO stands for search engine optimisation, as you must know. It is the strategy to boost both the quantity and quality of organic traffic to websites on search results. The goal of SEO for businesses is to increase lead generation from visitors who come organically.
Why is SEO Important for Your Business in 2023?
Search engine optimisation is more than just adding content and relevant keywords and a lot more goes into achieving desired results. It’s required to understand and figure out your target audience.
Just as things are getting more competitive by the hour, having a fool-proof SEO strategy is more than important to make it to your quality content.
Let’s understand this when you searched for something on Google last time. How many results have found on search engine result pages and How many of them did you go through?
According to a study, the top search result on Google receives an average of 31.7% of clicks, and the top three results receive 75.1% of clicks. The amount of traffic left for pages that appear lower in SERPs is little.
Search engine optimisation helps your webpage to rank on the top of the SERP, which results in more organic traffic and business promotion.
– As per research, around 71% of Google’s search traffic is directed to the first page, with 28.5% of clicks going to the top result.
– The top 5 SERP results receive 67.6% of clicks, while the bottom five only receive 3.73%.
– Moreover, 6% of all website clicks go to the second page of the Google SERP.
It is the reason why SEO is crucial for your company.
Must Have SEO Strategies in 2023 for Your Business
As we step into 2023, let’s explore essential SEO strategies for business growth. Certainly, here are some of the best SEO hacks used by Top SEO companies in New Zealand that you should look out for to improve their online presence and drive exponential growth:
- Perform in-depth keyword research
The fundamental step for any SEO plan is keyword research. It helps to figure out the words or phrases that use your target market. With a thought-out SEO plan in your hand, you can optimise your website and create quality content by adding relevant keywords to the content which will attract organic traffic.
Many tools are available to research keywords, such as Google Keyword Planner and SEMrush. These tools help to conduct proper keyword research and identify high-volume, low-competition keywords to target the market.
Additionally, you might also want to consider long-tail keywords, which are more specific and have less competition but can drive more traffic to your website. But, what are long-tail keywords?
Let’s take an example of a long-tail keyword, “Best lightweight running shoes for newbies”.
In this case, “running shoes” is a short-tail keyword, which is broad and difficult to rank. On the other hand, “best lightweight running shoes for newbies” is more specific and indicates a clear user intent: someone looking for recommendations on running shoes that are suitable for beginners and lightweight.
Long-tail keywords are typically longer and specific phrases that have lower search volume compared to short-tail keywords. However, they often bring in more relevant traffic, as they match closely with the user’s query.
- Prioritse Relevant, Crisp & Fresh Content
To increase organic traffic, it’s essential to create high-quality content. Seasoned SEO experts and providers of best digital marketing services in new zealand know very well that the content they are adding is informative and relevant to your audience. Search engines prioritise content that has in-depth and genuine information. So, make sure that the content you added, gives answers to the queries of your audience. It will boost rankings and gain the ability to outperform your competitors.
- Optimise page titles, descriptions and URLs
The next step for SEO is to optimise the page title and page description. It is vital to write your page title and description as per the targeted keyword. It gives a brief overview of your page to search engines and quick insights into content for your audience.
Ideally, the page title should be 50 to 60 characters and your description around 150 to 160. By doing this you may allow the text to perform well for all devices, like desktop, tablet or mobile.
URLs also matter a lot when it comes to SEO strategies. A well-structured URL makes it easier to navigate through information and search engines about the contents of the respective page. This is what best SEO Companies in New Zealand suggest business owners to make their website more accessible by search engines and most importantly, their audience.
To create a well-structured URL, you should make it concise, and keyword optimized. By doing this, you will get better rankings.
- Always optimise Images
While designing webpages, it is necessary to optimise images. If you improve them well, you can drive more visitors to your web pages. To do so, add suitable titles and targeted keywords. Use alt text to describe your images. Use high-resolution photographs, and keep image size in mind. Image optimisation helps you to convey your message in an interactive way.
- Improve website load time
The key factor that determines the SERPs, is the user experience. If your webpage takes a long time to load or often fails to load entirely, visitors choose to step back and move to another website. The average visitor expects, that website will load in three seconds or less.
There can be issues that affect your website’s load time, such as code density, heavy images, caching problems, excessive plugins, many redirects, mediocre hosting, etc. Find and fix the issues that affect your website’s load time to offer a better user experience.
- Build High-Quality backlinks
Additionally, SEO professionals are aware of how backlink is a crucial factor in the growth of the business. Building a good quality backlink is possible only if it is from a reputable site.
- Make sure that backlinks don’t look spammy.
- Avoid sponsored links, and
- backlinks are not from irrelevant sources.
- Check out for building backlinks with the same anchor the website uses as a keyword.
By following the aforementioned steps, you can reach more organic traffic and improve user experience. This will help you in ranking on SERPs.
In order to create a successful SEO strategy in 2023, requires you to do thorough keyword research, optimize website structure, provide high-quality content, mobile optimization and build quality backlinks.
It is necessary to drive your website on the search engines to reach on topmost. Opting for leading SEO services in New Zealand will bring you closer to achieving optimal traffic and making the most of your online presence.
Staying up-to-date with SEO practices and algorithm updates
One of the best ways to keep up-to-date with the latest algorithm updates is to follow trusted sources. Reputable sources provide accurate and up-to-date information. It refers to one of the effective ways to stay on top of the most recent SEO trends and algorithm alterations.
Another way is to join SEO forums and communities, related webinars and conferences. Now you must be thinking from where you can get the latest updates and news about SEO.
Well, a number of Instagram accounts, Reddit posts, blogs and YouTube gurus will provide you with valuable insights on what’s relevant in your industry and what can make a difference to your business. Refer to sites like Search Engine Journal, SEO Roundtable and more to keep up with latest SEO algorithms.
However, if you are new to the online market or find it hard to come around SEO, partnering with a SEO Services in Auckland.
Here, you can find all the solutions for your website and its growth. For what it’s worth, the best SEO Company in New Zealand will know how to perform the best activities for a search engine that will boost your rank and increase conversion rates for your business growth — so, it’ll be totally worth it!