Every business wants to be at the first position on Google when consumers are looking for product or service that they sell. However, only a few of them are able to achieve that sweet spot. If your website is also struggling to reach at the first position on Google, you may need to consider some important factors that affect organic search rankings. Long gone are the days when people used to do keyword stuffing to be found at Google, today major search engines algorithms not only consider the rate of relevance of keywords on your webpage, but many other factors as well including quality content, bounce rate, the duration visitors stay on your site, pages viewed, broken links, inbound and outbound links and more. Using keywords in your Meta tags to get visitors to click through to your site is only half the story. If you want users to stay on your website, you may need to consider all the important factors discussed below.
Fix Page Speed Issues
When it comes to optimize website to increase organic rankings, you should not ignore page speed of your site. For the last few years, Google has been continuously reiterating the importance of having fast-loading website. Always remember that if your competitors’ site is loading faster than your site, chances are more that you may fall behind in the Google SERPS (Search Engine Results Pages).
Listed below Are Some Best Ways to Increase Your Website’s Page Speed:
- Leverage browser caching
- Optimize (compress) images
- Enable gzip compression
- Reduce server response time
- Avoid landing page redirects
- Prioritize visible content
Optimize Internal Linking Structure Of Your Website
Internal links are those hyperlinks, which redirect users from one page to another page on the same website. You might know that internal links play an important role in SEO, and that’s why every digital marketing agency in india suggests optimizing internal linking structuring to increase organic rankings. Internal links help not only establishing site architecture, but also helpful in spreading link equity (link juice).
Move Your Site From HTTP To HTTPS
Since 6th August 2014, Google has been started considering HTTPS as a ranking signal. This clearly indicates that if you want to rank higher organically, you need to purchase and activate an SSL (Secure Sockets Layer) on your website. Doing this will improve your website organic rankings and traffic.
Ensure That Your Website Is Mobile-Friendly
Today more and more people are using smartphones or other mobile devices like tablets to find information on the web. Thus it becomes important to have a mobile-friendly website. If your website is not mobile friendly, you should consider hiring a web developer having good experience in building mobile-responsive sites. Always remember that mobile-friendly sites rank higher in Google SERPs than sites that are not mobile-friendly. To check the mobile-friendliness of your website, you can use Google’s mobile-friendly testing tool.
Don’t Forget About Meta Tags
Meta tags are one of the important ranking factors and are also helpful in telling search engines what a web page is all about. When writing a Meta Title for your site, you should always place the primary keyword for whom you want to rank at the beginning of your title tag.
If you also know some best strategies to rank higher in Google SERPs, kindly share with us in the comment section below.